Surveying participating donors and nonprofits is crucial to understanding what about your Giving Day worked and did not work. Collecting data will help you learn from your Giving Day experience and make improvements for next year. To get a sense of how other community foundations have structured their surveys, check out this Sample Donor Survey and this Sample Nonprofit Survey.
To help get you started, we’ve adapted surveys used by The Miami Foundation to create a Donor Survey Template and Nonprofit Survey Template. If you opt to create your own survey, be sure to craft the survey in a way that maximizes participation and completion rates while generating useful data. Here are some tips for crafting user surveys.
Host the survey online using SurveyMonkey, Qualtrics or another online survey tool. You should distribute the survey as widely as possible no later than one week after your Giving Day and leave the survey open for no less than two weeks. Start by emailing all of the Giving Day donors and participating nonprofits (donors should be providing you their email when making a donation, and nonprofits should be providing you their email when registering). Consider asking participating nonprofits to circulate the donor survey to their email list. Post the survey on your website and ask your strategic partners to do the same.
You need to have enough respondents to be able to meaningfully learn from your survey. Here is a basic primer to help you figure out the correct minimum sample size.